STEP 2 – Why You Should Build A List?
In online marketing world, you see, you can have a great “vehicle” (offer/product) but if you don’t have the right “engine” (SYSTEM/STRATEGY) , it’s going to be very difficult to get from where you are right now to where you want to go.
So let me show you what is the “Engine” in your online business
In PART 1 I showed you how to find a product or an offer and in this training PART 2, I am going to show you how to take that offer and show you how to stand out above the rest of the competition.
So get your pen and paper out because we are going to cover a lot of amazing things.
I always said, if you don’t have a product, offer or service yet, I’m going to do something very special at the end of this training series.
So, get excited for that but in the main time, let’s get to this training and we are going to cover a lot of cool things and let’s plug right into it.
So we are going to cover the “ENGINE”.
THE ENGINE: it’s how you get from point A to point B, the question is “how fast do you want to go?” and in this training;
1. I’m going to show you how to tune your “marketing engine” so you stand out above the rest of the competition.
2. I’m also going to show you how to put it on auto pilot so you run your business while you sit back and enjoy the ride.
That’s a cool thing about leveraging online systems where you can literally put our business online and have it run while you are out there doing the things that you love like travelling the world or spending time with your family.
3. I’m also going to show you how to capture your audience and build your list of raving fans. So like I said, get your pen, get your piece of paper out and we are going to dive right into this training.
You need a sales funnel!
Sales funnel is actually the “ENGINE” I keep talking about
This is something that separates you from everyone else even if you promote the very same offer/product.
I order to build a sales funnel you need some type of page builder or you can outsource it.
I personally don’t like monthly payments so I outsourced my funnel “ENGINE” and all I’m paying is a web hosting fee.
In case you need professional service to get your sales funnel built for you just contact me here and ask more info.
So I hope you have an offer for now you want to promote? If not go back to PART 1 and see hoe to find offers to promote.
But for example you can find one on ClickBank.com
The next step is going to be taking that product/offer and building a sales funnel around it.
Most people just take this product affiliate link and they blast it to everybody out there.
But the problem is that every other person/affiliate is doing it exactly the same way.
If it’s a good product that has competition, other people are going to promote it as well.
So what makes you different? Your ENGINE (Sales Funnel)!
We are going to build a custom front end to this product that’s going to sell this thing like hot cakes.
So we are going to go ahead and start structuring your sales funnel.
So I chose this as a product, you can see that this is the sales page.
So this is what we are going to be sending people to in the end.
So I’m going to walk through the beginning to the end of the sales process in this training and I’m going to show you exactly how we have been able to set up this simple sales funnels to generate income online.
1. First you want to collect visitors email addresses because most people don’t buy on their first visit. So when you capture their email address you can email them over and over again and build a “relationship”.
In order to do so we need a Lead Capture Page!
Here is one simple way to create your capture page and build your email list
Here is how to mail your list on AWeber
This is where somebody is going to come to the page and they are going to submit their information to get more information from you.
So on the front end, we need to obviously get them to submit their information and they obviously came to our page because whether you told them about it or you created an ad that drove traffic to this page but ultimately, the person who is coming to this page want something from you.
So this is how we are going to give them exactly what they are asking for.
We have this product that we want to be able to sell on the back end but, what’s the best way to get people to give their information on their front end is to give them free value.
So this is where a little bit of work comes into the whole front end building process.
Lead capture page is simply a door into your business. You don’t have to create a free gift or anything.
They simply need to give you their email address in order to access the sales page or bridge page.
It needs to have a attractive headline so they want to see what’s on the other side.
I’m personally using a “bridge page” between my lead capture page and the offer.
Bridge page is simply my welcome message or a story that I use to connect with my subscribers.
That’s how I create a lot more personal “relationship” with my subscribers and build up trust.
That’s how I create my unique marketing message and play outside the big competition.
I look completely different from all the other people who are promoting the same offer and I build a personal relationship with my email list/subscribers.
Plus I can promote more offer and make more money.
In short: “I capture the traffic and I don’t have to buy it over and over again.”
See you in PART 3 to talk about FUEL (traffic)!